About Us
Standard Format is a London-based label reimagining the boundaries of technical apparel through cyclical evolution.
Drawing inspiration from architecture, automotive design, and urban environments, Standard Format creates technical apparel that challenges conventional thinking while remaining grounded in daily wear.
Founded as a vessel for continuous experimentation, the brand discovers new possibilities within familiar objects, reformatting standard functions into unexpected forms. Each piece evolves through a distinctive cycle of deconstruction and rediscovery, where past iterations and disparate influences merge into playful new concepts.
While rooted in utility and daily wearability, Standard Format operates as an ever-evolving system, consistently returning to past iterations to question, refine, and reformat. This perpetual cycle of examination and improvement defines not just the brand's design methodology, but its fundamental philosophy: there is no final form, only continuous discovery.
Once something changes format; it is only ever temporary, before it evolves again.
Contact
| Press | press@standardformat.co.uk |
| Customer Service | sales@standardformat.co.uk |